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Fun Facts
 The average American adult consumes approximately 26.7 gallons of coffee annually. That's more than 400 cups a year.
- Coffee is the most popular beverage worldwide with over 400 billion cups consumed annually.
- More than 700 chemical substances are released as the roasted coffee beans begin to cool. The combination of these substances is the aroma coffee is famous for.
- Along with peanut butter and popcorn, coffee ranks as one of the 10 most recognizable aromas in a national ranking.
- The vast majority of coffee bean or ground coffee gift items come from warehouses filled with generic Kona or Arabica coffee rather than a boutique coffee roastery where the coffee is roasted in small batches daily.
- Advertising specialties are an $18.6 billion industry in the United States, according to a 2006 survey conducted by the Advertising Specialty Institute. This is a 4.5% increase over the previous year and represents yet another new record.
- While other methods of advertising receive more media exposure, spending on advertising specialties (promotional gifts and items) is twice that of Internet display advertising and five times more than outdoor advertising. It is also greater than the amount spent on cable advertising.
- Coffee accounts for 75% of all the caffeine consumed in the United States.
- Worldwide, 90% of all people living in the Western world have switched from tea to coffee.
- It takes 4,000 Arabica beans to make just one pound of coffee.
- The word "aroma" is Latin in origin, dating to 1220 A.D. It means "a distinctive, intangible quality, an aura."
- "Aroma" has the same meaning in Czech, Danish, Dutch, English,German, Indonesian, Italian, Norwegian, Portuguese, Romanian, Slovak, Slovenian, Spanish and Turkish.
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